The audience, at a glance
97.7%
of viewers are based in the United States — a genuinely domestic audience.
~45%
of U.S. viewers are in New Mexico: ABQ, Las Cruces, Santa Fe & Farmington.
~39%
returning viewers — a loyal local core that comes back, not one-time reach.
Reach by New Mexico city
Share of U.S. viewers. Smaller New Mexico towns fall under "Other," so the statewide total is a floor.
Who's watching
~76% are aged 25–54 — the working, spending core of the local market.
Twelve-month totals
2M+
post views
1.6M
total viewers (12 mo)
105K+
likes, shares & comments combined
How we count
- Source: TikTok Analytics for the HeyABQ channel, trailing 365 days (Jun 29 2025 – Jun 28 2026).
- "Viewer" = a unique account that watched; TikTok's "total viewers" figure de-duplicates repeat views. Total viewers in the period: 1.6M.
- Location is inferred by TikTok from device and behavior. "Albuquerque" approximates the metro and may include surrounding communities.
- ≈490K / ≈700K are estimates, derived from TikTok's measured viewer total × its reported location percentages. The percentages themselves are measured.
Copy-ready lines for DMs & email
The one-linerNearly a third of everyone who watches HeyABQ is in metro Albuquerque, and more than 40% are in New Mexico — this is a local-first channel, not borrowed national reach.
For a business / sponsorOur audience is 40%+ New Mexico and skews 25–54 — the people most likely to walk through your door.
For an interview pitchHeyABQ reaches a New Mexico audience that actually comes back — about 2M views and a loyal core of returning local viewers over the last 12 months.