Audience Snapshot

What you're looking at

HeyABQ is a video interview series about the people behind Albuquerque's small businesses. We turn up with cameras, ask five or six questions, film the shop, and cut it into short videos that run on TikTok and Facebook — plus a permanent page for that business on this site. Businesses pay nothing and never have.

It's made by Crestworthy, an Albuquerque software company. The first interview went out in October 2025.

What follows is every number behind it — measured rather than estimated wherever possible, with the method spelled out at the bottom of the page. If a figure is an estimate, it says so.

The numbers, current

Every figure below names its platform and the date it was read. The channels are Crestworthy's accounts (@crestworthy). HeyABQ does not yet have its own handles.

TikTok followers	13,580	@crestworthy, account started October 2025. As of 25 August 2026
Facebook followers	2,499	@crestworthy, account started June 2026. As of 25 August 2026
Followers, combined	16,079	TikTok and Facebook added together, as of 25 August 2026
TikTok views	2,200,000	all time, since October 2025. As of 25 August 2026
Facebook views	590,000	all time, since June 2026. As of 25 August 2026
Views, combined	2,790,000	TikTok and Facebook added together, as of 25 August 2026
Interviews filmed	27	since October 2025, as of 25 August 2026
Interviews published	11	live on this site, as of 25 August 2026
Cost to the business	$0	every interview, no exceptions

Last updated 25 August 2026.

interviews published, of 27 filmed

months publishing, since Oct 2025

channels built from zero

cost to the businesses featured

The audience, at a glance

97.7%

of viewers are based in the United States — a genuinely domestic audience.

~46%

of U.S. viewers are in New Mexico: ABQ, Las Cruces, Santa Fe & Farmington.

~41%

returning viewers — a loyal local core that comes back, not one-time reach.

Reach by New Mexico city

Albuquerque32.2%

Las Cruces6.4%

Santa Fe5.1%

Farmington2.7%

Share of U.S. viewers. Smaller New Mexico towns fall under "Other," so the statewide total is a floor.

Who's watching

25–3425.7%

35–4433.1%

45–5417.6%

55+13.3%

~76% are aged 25–54 — the working, spending core of the local market.

TikTok totals

Lifetime figures. The account started in October 2025, so this is roughly ten months, not a year. Viewer and engagement counts below were pulled 26 July 2026; the view count above is current.

2.2M+

TikTok post views, all time. The account started October 2025.

1.7M

total viewers (12 mo)

100K+

likes, shares & comments combined (84.2K · 15.6K · 3.2K)

Facebook — the local channel

Percentage breakdowns in this section were measured on 27 July 2026, when the Facebook following was 1,317. The headline totals above are current.

96%

of Facebook followers are in New Mexico. All six top cities are in-state.

590K+

Facebook views, all time. The page only started in June 2026.

2,499

Facebook followers as of Aug 25 2026, from a standing start in June 2026.

Facebook followers by city

Albuquerque75.6%

Rio Rancho12.7%

Santa Fe3.0%

Edgewood2.3%

Los Lunas1.6%

Farmington1.1%

Share of all Facebook followers; 99.4% are in the United States. Counting Rio Rancho, Los Lunas and Edgewood as metro Albuquerque, roughly 92% of the Facebook audience is metro ABQ.

Facebook followers by age

25–3416.8%

35–4424.6%

45–5420.7%

55–6420.3%

65+16.2%

Facebook skews older than TikTok, and that is the point. 57% of Facebook followers are 45 or over, against 36% on TikTok — between them the two channels cover the whole adult market instead of doubling up on one slice of it.

Growth is recent and steep: 1,229 net new followers in the 28 days to Jul 26, against 25 unfollows — and 100% of those follows came from Reels. About 77% of Facebook's views for the year landed in that same window. The new audience converts at the same rate the established one does: 8.8 new followers per 1,000 viewers on Facebook, against 8.3 on TikTok.

How these numbers were measured

Source: TikTok Analytics for the HeyABQ channel, trailing 365 days (Jul 27 2025 – Jul 26 2026). Facebook figures from Meta Business Suite Insights, same retrieval date.
"Viewer" = a unique account that watched; TikTok's "total viewers" figure de-duplicates repeat views. Total viewers in the period: 1.7M.
Location is inferred by TikTok from device and behavior. "Albuquerque" approximates the metro and may include surrounding communities.
≈535K / ≈770K are estimates, derived from TikTok's measured viewer total (1.7M) × its reported location percentages. The percentages themselves are measured.
Two channels, counted separately. Everything above the Facebook section is TikTok Analytics; the Facebook figures come from Meta's own Insights, 2026 year-to-date. They are never summed on this page — the windows and definitions differ, and anyone following both would be double-counted.
The two location breakdowns measure different things. TikTok's percentages are shares of U.S. viewers; Meta does not expose viewer-level location, so Facebook's are shares of followers. Facebook's follower base is 1,317 people — a strong signal, but a much smaller sample than TikTok's 1.7M viewers.