JJ was born and raised in ABQ. He believes in organic and sustainable gardening. He runs a 5-acre farm, and his word-of-mouth reputation is so strong that 75% of his customers come from referrals. He doesn't even have a large sign out front.
His shop sells everything from small-scale backyard setups to major-scale growing operations. In the back room, he's got nearly 1 million composting worms in buckets. 305 baby chicks heading to the farm for eggs—they'll join a flock of 500. Fish providing waste for plants. Mealworms. Rats. Full-cycle sustainability. He's setting up a large nursery with vegetable starts for the season.